Boost Holiday Apparel Sales With These 5 Discounting Alternatives

Apparel brands and retailers often rely on heavily discounted products to drive sales during the highly competitive holiday season, and while this can offer a short-term boost, it erodes margin and diminishes brand value. Here are five other ways brands and retailers can boost sales — without slashing prices.

If an apparel brand really wants to stand out among the competition and increase brand loyalty, you have to offer a seamless and personalized experience throughout the customer lifecycle. The best way to do that?A proven AI fit strategy. , enhanced with digital twin software.

When implemented before the holiday season, brands can see a nearly immediate increase in conversion and AOV, boosting revenue and building brand loyalty that will pay off not just during the holiday months but throughout the year. The customer body data that is collected can be used to drive holiday purchasing decisions and drive technical design for upcoming seasons as well. Leveraging apparel analytics, brands can optimize their inventory and marketing strategies, ensuring they meet customer demands accurately and efficiently. 

By using advanced AI sizing solutions, brands can also minimize bracketing returns. This common practice, where customers buy multiple sizes and return the ones that don’t fit, can be costly for retailers. Accurate size recommendations reduce the need for bracketing, leading to fewer returns and a more sustainable business model. 

Download our white paper to learn more about how Bold Metrics' AI sizing solutions can help boost your holiday revenue through cutting-edge digital twin software and comprehensive apparel analytics.