French Toast & Bold Metrics launch 'Find Your Fit' for schoolwear
Bold Metrics and leading schoolwear brand French Toast have teamed up to provide a powerfully accurate online sizing solution for kids' apparel. Powered by Bold Metrics' Virtual Sizer solution, "Find Your Fit" is available sitewide on French Toast, with the aim to optimize the customer experience when shopping online for schoolwear.
"With this dynamic partnership, French Toast again shows how the team takes an innovative problem-solving approach to constantly add value for their customers. Fit varies by garment and depends on cut, material and design. Bold Metrics takes a granular approach to sizing, matching body data to garments on a style-by-style basis for the most accurate fit results."
Daina Burnes, CEO of Bold Metrics
With "Find Your Fit", parents have an easy, accurate, and fast way to find the best size for their kids' schoolwear.
Designed with families in mind, this technology solution makes it easier for parents to find proper-fitting schoolwear so students can confidently head back to school.
"At French Toast, we strive to make the shopping experience as frictionless as possible for our families. After nearly two years of development, we are thrilled to offer this new service through innovative technology in partnership with an industry-leader, Bold Metrics."
Laura Kim, Senior Director of eCommerce & Merchandising at French Toast
Using just a few simple inputs, including a kid's age, height, weight, and shoe size, Bold Metrics' AI solution determines the best fit and offers recommended sizing options directly to users to simplify sizing when it comes to finding schoolwear online.
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About French Toast
French Toast is dedicated to making the best possible schoolwear accessible to ALL kids and ALL families from ALL walks of life. We are on a mission to help kids shine, whatever their passion, no matter the dress code, wherever they live or go to school. Since 1985, French Toast has been trusted by thousands of schools nationwide as their uniform provider and is committed to partnering with the communities we serve. French Toast works directly with our manufacturing partners in every step of the process, providing more value without sacrificing quality.
About Bold Metrics
Bold Metrics is a SaaS solution for brands to boost conversion and personalize the retail experience. The industry-leading AI Body Modeling technology provider for apparel brands and retailers - Bold Metrics leverages a comprehensive set of machine learning and AI technologies to help brands unlock the power of body data to meet the demands of today's increasingly personalized world.