The Bold Metrics Blog

As apparel brands enter 2026, the e-commerce strategy is no longer about experimentation. It's...

Shoppers don't think in channels anymore. They browse on mobile during their commute, compare...

Fit isn't universal, and shoppers know it.Expanding internationally can be exciting for apparel...

Discounts get clicks. Confidence drives conversions. In today's crowded ecommerce landscape, price...

Smart sizing doesn’t have to be one-size-fits-all. If you want to build a custom size finding...

When it comes to sizing, traditional size charts are a helpful tool but they’re far from perfect....

The dominance of mobile commerce is no longer a forecast; it's the reality. By 2025, nearly 59% of...

Online apparel shopping can feel like navigating a maze of inconsistencies. The confusion around...

Cart abandonment is one of the biggest conversion killers in apparel eCommerce. In fact, roughly...

Too often, companies celebrate high usage metrics by counting every instance a recommendation is...