The Apparel eCommerce Guide To 2016

By | eCommerce

This week eCommerce innovators from around the world will descend on Dallas to share what works, what doesn’t, and what’s new.

If you sell clothes online you know that your job is harder than most, you’re selling something that has to fit, feel good, and arrive in good condition. Couple this with the fact that more than 50% of your shoppers on mobile and your job is more challenging than it has ever been.

So how can you pick the right talks to attend between all your meetings at Our team has done the heavy lifting for you and hand-picked talks that can help anyone in the apparel eCommerce space get the most out of Read on and enjoy!

Tuesday, September 27th

10:20AM – 11:00AM - Keynote: JCPenney and Transforming the Customer Experience – An Insider’s Look

In today’s rapidly changing retail and digital environment, how do you combine the best of digital and physical to reinvent and build the future of the department store format and retailing overall? Having led digital and omnichannel transformations at three major companies – JCPenney and previously Home Depot and Dell – JCPenney’s EVP of Omnichannel Mike Amend brings a successful practitioner’s perspective on navigating and building for the next-generation customer experience. (Read more)

1:30PM – 2:15PM - The Future of Retail 2017: Trends Shaping the Digital Experience

Explore the social, technological and physical forces influencing consumer behavior and driving next gen shopping experiences. And find inspiration from fresh strategies that will allow e-commerce platforms and brands to exist in a new retail paradigm. (Read more)

3:30PM – 4:15PM - Lands’ End – Elevating an Iconic Company Into a Meaningful Global Lifestyle Brand

Lands’ End, like many companies, is navigating the rapidly changing retail landscape while working to reinvigorate and elevate the brand.  Over the past 50 years, Lands’ End has developed a reputation of offering timeless style, high quality, honest value and world-class customer service. (Read more)

4:30PM – 5:00PM - Beyond the Meme: How to Reach Millennials

The millennial generation commands the labor force, consumer spend and content creation across digital platforms. This generation’s rise has led to a wide range of theories and studies designed to help brands engage and court millennials — often with mixed results. (Read more)

Wednesday, September 28th

9:15AM – 10:30AM – Digital Retail’s Fast Track: Virtually There with AR/VR

Rising from the obscurity of science fiction, a new batch of augmented and virtual reality (AR/VR) technology builds on the promise to take the immersive consumer experience to unprecedented heights. From fashion runways to changing rooms, consumers will be more deeply connected to retail and brand experiences through real and life-like three-dimensional environments. (Read more)

11:30AM – 12:15PM - How to Thrive in an Era of Constant Change

This session explores the most promising new technologies and organizational structures you should employ in any size organization to encourage constant innovation. In particular, we will address how and what small- and medium-sized businesses can learn from big innovation labs. (Read more)

12:45PM – 1:30PM - They’re Here! AR, VR & AI are Revolutionizing the Customer Experience

For years, we’ve heard how new technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality are going to transform the way retailers do business and how people shop. But now they’re actually on board and in use. Our experts will share who’s using which technology, how it’s working and some thoughts on what to embrace and where to use caution. (Read more)

If you still have a traditional size chart on your site that asks your customer to measure themselves (who really has a measuring tape at home?) make sure to stop by Booth #4040 to meet with someone from the Fashion Metric team and learn how we’re using a new approach to solve an old problem.

It’s 2016, and the size chart just got a lot smarter.

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