The Apparel eCommerce Guide to eTail East – Day One

By | eCommerce

This week innovative retailers from across the country are descending on Boston for eTail East. Like most conferences,thereis a ton of contentand only so many hours in the day. If you’re in the apparel eCommerce space don’t worry – we’vescoured the agenda for all things apparel eCommerce and put it together in this one handy post.

eTail Logo

So sit back, grab your latte or mimosa, andenjoy the apparel eCommerce-specific talks that you won’t want to miss at eTail East this year.


11:05AM – Keynote Panel Discussion: UsingInnovation To Drive Growth In Today’s Retail Market
When it comes to thinking about apparel eCommerce in a whole new wayModclothis often thought of as a leader in innovation. This keynote offers a rare look inside the mind of Adil Wali, the co-founder of Modcloth to talk about how apparel retailers and brands can think outside of the box to drive growth in today’s market.



12:30PM – Keynote: Retail’s “State of the Union”
Mark Walkeris the leader of one of the most innovative online apparel eCommerce brands online – Jackthreads. In his keynote Mark talks about the topic that is hot on everyone’s mind, and no, we’re not talking about omni-channel. We’re talking about the decline in in-store sales and increased gap between brands and millennials. It’s no secret that a shift in strategy is needed – in this talk Mark willshare case studies of brands that have done it, how they’ve done it, and hopefully, how you can do the same.


3:00PM -What Really Works In Google Shopping: Proven Strategies For Top Line Growth
Google Shopping can sometimes be a less-understood marketing channel for apparel brands and retailers. In this talk Mike Girardin, the Director of eCommerce from Silver Jeans shares his experience leveraging Google Shopping in the apparel eCommerce space.


5:15PM -Managing An Aggressive Development And Testing Roadmap In Fast-Fashion
Always be testing. It’s a mantra we’ve all heard before but it’s easier said than done. Toclose out the first day of eTail EastEmily McTighe from rue21 shares the pain they went through after making a large investment in a new checkout system that failed. After learning this lesson the hard way, rue21 made a concentrated shift to making decisions based on iterative A/B testing. Sound familiar? This just might be the best way to end a busy day.

Photo Credit: mmockingbird via Compfight cc

Leave a Reply

Your email address will not be published.