size charts Tag Archive

What is body data and how can it help brands to design, sell and serve their customers better?

Bold Metrics uses machine learning technology to accurately predict customer body measurements and help brands unlock the power of body data to reduce returns, boost conversions and improve sustainability efforts in...

Apparel industry, Body data, Custom Clothing, eCommerce, Fit Technology, Retail Innovation, Sustainability Read More

The Size Chart Is Broken

When is the last time you looked at a size chart and said, “perfect – now I know exactly what size to buy?” There’s a good chance the answer to that question is, never. Originally developed in...

eCommerce, Fashion Technology Read More

One Size Does Not Fit All

Online shoppers are faced with a real problem when it comes to buying clothes online. This problem centers around fit and is complicated by varying size standards between brands. The end result is low conversion rates,...

eCommerce, Fashion Technology, Machine Learning Read More