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How Bold Metrics Increased Swimwear Label Bleu Rod Beattie’s Site Conversions By 50%

“Site conversion rate went from 1.2% to 1.8% which saw a 50% increase in conversion rate” Joshua BehrDirector of E-Commerce and Digital Marketing, AMEREX Group Make a splash… Bleu Rod Beattie is a...

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Bold Metrics Announces Contactless Fit™ – An AI-Powered Solution For Clothing Stores Reopening In The Age Of Covid-19

Contactless Fit™ is a first-to-market product that leverages eight years of finely-tuned Machine Learning algorithms to help customers find the right size without a fitting room and enable touch-free in-store shopping...

Apparel industry, Body data, eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Uncategorized Read More

3 Ways Consumer Shopping Habits Have Changed Over The Last Five Years

The retail world is changing quickly, and the last five years have shown just how challenging it is for brands to adapt to these changes. Last year The Limited, once a thriving brand, shut down all 250 of its stores and...

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The CEO of eBay made it clear yesterday at ShopTalk – if you don’t have an AI strategy you are going to die

We’re halfway into day two at ShopTalk, one of the largest retail shows in the world focused on innovation. This week over 5,000 innovative retailers, brands, and technology companies have converged at the Aria Hotel...

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Finding the (Delicious) Killer Application for Our Technology

Ever wake up at 3am thinking about work? Usually its either because youre working on something really exciting, or youre worried something is going horribly wrong and on the verge of collapse (or both!). That was me...

eCommerce, Fashion Technology, Uncategorized Read More

The human fit model, a tool for the pre-digital age?

When brands are designing size patterns, analyzing fit is a big part of the equation. Fit analysis has always been a challenging process for the apparel industry and one that is under a constant state of re-evaluation...

Fashion Industry, Fashion Technology, Uncategorized Read More