Welcome to the world of Virtual Try-ons and Personalized Size Recommendations.
Fitting rooms just went digital…
Apparel retailers are facing unprecedented challenges in a post-COVID world, from temporary store closures during lockdown to the complexities of reopening while providing a safe shopping experience. Curbside pick-up is the new normal, and with fitting rooms often off-limits, trying-on clothes in-store is limited, if not impossible. Customers are also reluctant to touch clothing that others previously handled, resulting in greater dependence on e-commerce and tools that facilitate a frictionless consumer experience in-store and online.
Body data and sizing technology company Bold Metrics has teamed up with virtual try-on company Forma to provide a powerful solution for apparel brands navigating these challenges. The partnership offers retailers instant and photorealistic try-ons paired with accurate size recommendations for consumers to understand how it will fit on their body, whether shopping in-store or online.
Bold Metrics’ powerful algorithms leverage best-in-class AI technology to predict highly accurate customer body measurements to communicate sizing and fit on a shopper, while Forma’s cutting-edge technology creates a photorealistic digital rendering of a person wearing the outfit to virtually try-on the outfit.
“Shopping online from the convenience of your phone or computer is catching up to the journey of visiting a store and trying something in the dressing room. However, it’s harder to build confidence or a personal connection by looking at models that don’t look much like you when online shopping. Forma’s technology brings the delight and personal touch of the dressing room to shoppers in a simple single-photo experience” – Ben Chiang, CEO at Forma
Customers can visualize themselves in their selected outfit by uploading a single front-facing photo and then see which sizes would fit best according to their fit preference by answering 4-6 easy questions, no measuring tape required – boosting purchase confidence when shopping for clothes in the absence of physically trying it on.
“When a customer is virtually trying-on clothes, they want to know more than a size recommendation; they seek to understand how the clothes are going to fit on their body. Whether it is going to be loose or tight in certain areas, fit preference and sizing communication is a critical component for customers shopping in a digital environment,” – Daina Burnes, CEO at Bold Metrics.
As apparel retailers begin to reopen their stores, a lot of questions remain about how to handle fitting rooms and physical try-ons. Bold Metrics and Forma provide a deeply personal shopping experience that shoppers can access from the comfort and safety of their own home – offering customers a way to try clothes digitally and compare sizes to ensure they find their best fit.