Daina & Morgan Author

Apparel Insights™ empowers brands to optimize their operations from design to distribution.

Apparel Insights™ is an enterprise-level technology tool that empowers multi-brand retailers to optimize their operations from design to distribution. ...

Apparel industry, Data Science, Fit Technology, Machine Learning, Retail Innovation Read More

Is your apparel brand ready for Gen Z?

For a generation poised to outspend even millennials, fit technology offers apparel brands a multi-tiered solution to attract and retain this demographic of digitally savvy consumers. ...

Apparel industry, Data Science, eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Machine Learning, Retail Innovation, Sustainability Read More

The World’s First Smart Size Chart Matches Customers To Clothes According To Personal Fit Preference.

The Smart Size Chart is a first-to-market retail innovation by leading fit tech company Bold Metrics that enables brands and retailers to reduce returns, increase conversions and significantly enhance the customer...

Apparel industry, Custom Clothing, Data Science, eCommerce, Fashion Technology, Fit Technology, Machine Learning, Retail Innovation, Software Development Read More

Own An Apparel Business? Here Are Key Ways To Reduce Returns.

Return rates for apparel eCommerce can be as high as 50% and can significantly hurt your bottom line. Here are 4 ways to reduce returns and increase conversions in the process. ...

Apparel industry, Data Science, eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Machine Learning, Mens Fashion, Retail Innovation, Software Development, Sustainability Read More

The Apparel Industry Needs To Embrace Size Diversity

There is a $60 billion potential market for extended sizes. The apparel industry needs to embrace size diversity to address actual consumer needs....

Data Science, eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Machine Learning, Retail Innovation Read More

How Fit Technology Can Enhance Frictionless Retail

Fit technology can help create a more seamless and personalized shopping experience, enhancing frictionless retail and helping fashion eCommerce brands grow market share and customer loyalty. ...

Data Science, eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Machine Learning, Retail Innovation, Software Development Read More

Here’s How Fixing Fit Boosts Brand Loyalty.

Solving fit helps brands connect with their customers—leading to a more positive shopping experience and boosting brand loyalty. ...

eCommerce, Fashion Industry, Fashion Technology, Fit Technology, Machine Learning, Mens Fashion, Retail Innovation, Software Development Read More

A $500bn Opportunity Awaits—How Fit Technology Will Make The Fashion Industry More Sustainable.

Fit technology can optimize the supply chain, slash unnecessary production and reduce fit-related returns whilst solving sizing for fashion eCommerce, making the apparel industry more sustainable. ...

eCommerce, Machine Learning, Retail Innovation, Sustainability Read More

How Fit Technology Can Transform the Bridal Industry

With online boutiques popping up now that are offering brides-to-be the luxury of ordering custom-fit gowns at a fraction of the cost, the need to deliver accurate sizes quickly is an increasingly important aspect of...

Bridal, Custom Clothing, Data Science, eCommerce, Retail Innovation Read More

Borrowing Magnolia’s Brides Can Now Say “I Do” to Online Gown Rentals.

Bold Metrics proprietary fit technology helped Borrowing Magnolia significantly increase conversions and reduce fit-related returns....

Bridal, Custom Clothing, eCommerce, Fashion Industry Read More