The latest fit technology tool to join the ranks of the Virtual Tailor, Virtual Sizer, and Smart Size Chart –Apparel Insights™ generates data-backed, actionable insights based on purchase and returns data along with detailed garment style and specification information, to create powerful and accurate insights that can make an impact on customer experience, garment specifications and drive critical optimizations at the supply chain level.

Apparel Insights™  is a solution for brands to significantly reduce returns and increase conversions. But it goes beyond that—providing a 360-degree approach to optimizing manufacturing, stock, and inventory, as well as helping to provide customers with a level of personalization in retail that enhances the shopping experience at the individual shopper level.

By leveraging years of machine learning and mathematical algorithm development, Bold Metrics is able to build on customer-driven data, enrich it with customer body measurements and body shape information, along with product specifications, to provide brands with a powerful data-backed tool to supercharge their product creation and supply chain process. The results speak for themselves—Bold Metrics technology has been heavily tested for accuracy by Deloitte, Stitch Fix and hundreds of custom clothiers globally.

Apparel Insights™ capabilities and potential for Enterprise

DESIGN TO DEMAND

Our proprietary technology generates actionable insights that help optimize production right from the design stage. This allows brands to fine-tune their designs using their actual consumers’ body data from around the world.

SIGNIFICANTLY REDUCE RETURNS

Returns alone cost apparel brands $36 billion in losses last year. Reduce returns by 50% or more by seamlessly connecting customers to better-fitting clothes.

FRICTIONLESS RETAIL EXPERIENCE

Match customers to better-fitting clothes in just 4-6 simple questions, no measuring tapes, awkward selfies, high-friction apps or body scanners required.

INCREASED SUPPLY CHAIN EFFICIENCY 

Leverage customer body data to super-charge your supply chain.

INVENTORY AND MANUFACTURING OPTIMIZATION

Data-driven actionable insights help reduce costs and increase efficiency in output management.

GARMENT AND MORPHOLOGICAL INSIGHTS

Detailed summary and analysis of customer body data that can be combined with garment specs for a truly personalized fit recommendation that is based on individual shopper preference. 

PERSONALIZED INSIGHTS

Apparel Insights™ data analytic tools can be customized according to the specific needs of your business.

IMPROVE SUSTAINABILITY

Deep, data-backed insights generated empower companies to streamline the production process, cut down on raw material wastage, pollution, and unnecessary returns, and maximize allocative efficiency. 

ENHANCED 3D PRODUCT CREATION CAPABILITIES

Highly accurate 3D Visualization and Avatar creation capabilities using actual customer body measurements and body shape, so that you can design with the customer in mind.

Conclusion: 

To build on their best-in-class technology suite, Bold Metrics has launched Apparel Insights™—a powerful enterprise-grade platform that leverages the potential of machine learning technologies to create accurate data-rich insights tailored to the needs of apparel brands. By combining garment specs with valuable consumer body measurements and body shape data, customer feedback and returns data, Apparel Insights™ is able to help brands seamlessly optimize their operations from design to distribution.