August, 2016 Archive

Finding the (Delicious) Killer Application for Our Technology

Ever wake up at 3am thinking about work? Usually it’s either because you’re working on something really exciting, or you’re worried something is going horribly wrong and on the verge of collapse (or both!). That was me...

eCommerce, Fashion Technology, Uncategorized Read More

The Apparel eCommerce Guide to eTail East – Day Two

The first day of eTail East flew by with great talks, great meetings, and from what we could see a very well attended and active show. One general theme that continued coming up yesterday was the strong shift of...

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The Apparel eCommerce Guide to eTail East – Day One

This week innovative retailers from across the country are descending on Boston for eTail East. Like most conferences, there is a ton of content and only so many hours in the day. If you’re in the apparel...

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The human fit model, a tool for the pre-digital age?

When brands are designing size patterns, analyzing fit is a big part of the equation. Fit analysis has always been a challenging process for the apparel industry and one that is under a constant state of re-evaluation...

Fashion Industry, Fashion Technology, Uncategorized Read More

3 examples of great UX in Apparel eCommerce

When a shopper enters a store, retailers do everything they can to optimize the customer experience. I can still remember my first time walking into a Dolce and Gabbana store on Rodeo Drive in Beverly Hills, it was...

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