IRCE 2016 kicks off in Chicago today and that means that some of the most innovative apparel eCommerce retailers are descending on the windy city as we speak. As usual, the team over here at Fashion Metric have gone through the agenda with a fine-toothed comb to find the specific talks that will be the most relevant to people in the apparel eCommerce space. Enjoy!
Wednesday – June 8th
10:30AM – 11:00AM: From Clicks to Bricks: Using Stores to Grow Digital and Vice Versa
Consumers expectations have changed dramatically over the last few years. This means that the top apparel brands and retailers are re-thinking their supply chains to add value to the in-store experience in a whole new way. At Fashion Metric we have spent years looking at how consumers expectations have changed and what technology like ours can do to enhance their journey. In this session Target’s SVP Karl Bracken will share some of the innovative things they’ve been doing to take their custom experience to the next level both online and in-store.
10:30AM – 11:00AM: The New Tactics Driving Affiliate Marketing Today
Affiliate programs can sometimes be hard to extract meaningful value from but some innovative apparel brands like Adidas are using new technology and techniques to drive incremental revenue. In this session Nicholas Lamothe, the Senior Manager of Retention Marketing at Adidas Group will share how they upgraded their affiliate program to get more value out of it and how other apparel brands and retailers can do the same.
11:00AM – 11:30AM: An Omnichannel Odyssey: Toppling Silos to Gain a 360-Degree View of the Shopper
For brands and retailers with a traditional heritage, getting a full view of the customer can be incredibly challenging. Let’s be honest, changing the way you’ve done things for a long time is especially challenging in a large organization. At Fashion Metric, we provide detailed analytics about a shopper’s body shape and size to help some of the largest apparel brands and retailers in the world learn more about their customer than ever before. In this talk Bon-Ton stores Vice President, Tiffany Cooley shares how they are using new Internet-enabled data infrastructure to provide more visibility their shopper behavior.
1:15PM – 1:45PM: The Secrets Behind 10x Growth
MeUndies has been one of the fastest-growing companies in the apparel eCommerce space – how did they do it? In this talk Bryan Lalezarian, the CEO of MeUndies shares how they are leveraging the Internet’s unique capabilities to drive repeat purchase behavior from online shoppers.
As more and more consumers move their shopper behavior online it’s no surprise that fraud is becoming a bigger problem for apparel brands and retailers. Rewind a few years ago and you could implement a few simple measures to protect against credit card fraud. Fast forward to 2016 and it’s not longer that easy as consumers now have more ways to pay than ever before. In this talk, Kyle Largent, Fraud Prevention Supervisor for New Balance will share some of the ways they are combating fraud online at one of the world’s largest footwear brands.
3:45PM – 4:15PM: What the Growing Role of Apps Means for Retailers and Brands
It’s no secret that consumers are shopping on mobile phones more than ever before. This means that multi-billion dollar retailers like Kohl’s have had to think, spend, and react differently to reach their mobile shoppers. In this talk, Michael Molitor, the Senior Vice President of eCommerce at Kohl’s shares how they have leveraged their app to provide shoppers with a great experience when shopping on mobile.