The first day of eTail East flew by with great talks, great meetings, and from what we could see a very well attended and active show. One general theme that continued coming up yesterday was the strong shift of shopping behavior from in-store shoppers to online shoppers.
It’s safe to say that omni-channel is no longer the buzzword of choice, now it’s all about adapting to a changing consumer which means leveraging new technologies and innovating more than ever before. Yesterday our post covering the top talks for apparel eCommerce retailers was a hit so we’re back for day two.
We’ve gone through the schedule and found some great talks we think apparel eCommerce retailers will enjoy at the second day of eTail East, enjoy!
10:05AM: The Future Of Retail And The Convergence Of Customer Centricity, IoT And Omnichannel
The dynamic way in which consumers communicate, digest content, socialize and make purchasing decisions poses a difficulty for digital marketers. They must continuously evolve their marketing tactics to increase brand engagement. The issue is not a shortage of data or technology—it’s a shortage of actionable insights that drive measurable return. Speaker: Thoryn Stephens (Chief Digital Officer, American Apparel)
12:35PM: The Experience Revolution
While real disruption has come to many areas of retail, digital fashion brands and brick and mortar stores have not. In 2015, retail purchases climbed just 2.1 percent – wrapping the weakest year since 2009. Further, there is a massive disconnect between traditional brick and mortar and the next generation of shoppers – Millennials. Speaker: Mark Walker (CEO, JackThreads)
2:05PM: Mobile Search Trends
Taking place in the Social Lounge, this retailer-only event will give you a chance to learn from Talbot’s Director of Online Marketing, Daniel Marques. With so many shoppers now on mobile it’s critical for retailers to be aware of and leverage mobile search trends. Speaker: Daniel Marques (Director of Online Marketing, Talbots)
3:00PM: Beyond Marketing Research vs. User Research: A Call For A Holistic Person-Understanding In Business
This session will introduce a new way of thinking about how companies approach understanding their users, customers, consumers, fans, followers etc. – in short, understanding the people whose lives they affect. The new approach and mindset is applicable to companies of any size – from rebellious startups to established “captains of industry” type corporations. The new research mindset introduced in this presentation challenges calcified assumptions about how we approach understanding customers. Speaker: Alex Genov (Head of UX Research & Web Analytics)