• The Size Chart Is Broken When is the last time you looked at a size chart and said, “perfect – now I know exactly what size to buy?” There’s a good chance the answer to that question is, never. Originally developed in the 1800’s, size charts are a relic of a time where most people had previously had their clothes […] Bold Metrics One response March 17, 2016
  • One Size Does Not Fit All Online shoppers are faced with a real problem when it comes to buying clothes online. This problem centers around fit and is complicated by varying size standards between brands. The end result is low conversion rates, high return rates for retailers and brands, and leaves consumers still buying clothing in-store a vast majority of the time […] Bold Metrics No responses December 8, 2015