• The Size Chart Is Broken When is the last time you looked at a size chart and said, “perfect – now I know exactly what size to buy?” There’s a good chance the answer to that question is, never. Originally developed in the 1800’s, size charts are a relic of a time where most people had previously had their clothes […] Bold Metrics One response March 17, 2016
  • eCommerce-return-rate
    Apparel retailers start 2016 with a 30% return rate The 2015 holiday season broke all records with close to $90B in holiday shopping taking place online. Thanks to previous champions like Amazon.com and new entrants like Jet.com there were more places than ever before to buy gifts online. However, as we’ve seen over the years, apparel continues to see an extraordinarily high return rate, this […] Bold Metrics 2 responses January 5, 2016