With Black Friday and Cyber Monday behind us there is now one final holiday of the shopping season left, the one and only – Christmas. Many eCommerce retailers put a lot of time, money, and resources into making Black Friday and Cyber Monday a success but when it comes to Christmas it can feel like there’s not as much gas in the tank.
We have talked to some of the top eCommerce experts out there and have created a list of the top three recommendations for maximizing your revenue in December.
- Follow-up with abandoned carts from Black Friday and Cyber Monday – there’s a good chance holiday shoppers were on your site on either Black Friday or Cyber Monday, and likely both. now is the time to email everyone that abandoned their cart and offer them a deal to get them to pull the trigger before Christmas. One popular way to do this is to offer a discount or guaranteed arrival before Christmas. Don’t wait until next year to re-engage these shoppers.
- Send personalized emails to your shoppers – your average consumer gets a massive amount of email from eCommerce stores offering last-minute deals for the holidays. One of the best ways to stand out from the crowd is to personalize your email to that specific shopper. It may sound simple at first but take a step back and think about the emails you’re sending, if the subject line is “Save big on Christmas deals” the shopper will instantly know this isn’t personalized to them.
- Engage potential customers on Social Media – it can become all too easy to simply share your blog posts and company announcements on Twitter and Facebook. Actually engaging with consumers is an often missed opportunity by eCommerce retailers. If you sell Widget X, do a search on Twitter for people saying things about Widget X and respond to their tweet. Don’t over-index on the sales-side, instead make sure you take the time to think of a more natural human response that might make them look at your Twitter profile which then leads them to your site.